This was one of my final exam projects during my Graphic design study. We were able to start our own projects to earn study points. My goal was to create a beer brand from scratch.
From nothing to a full product that could potentially be sold in stores. At this point I knew I wanted to focus more on illustration so I wanted to incorporate that within the design of the label and further elements.
As a way to differentiate the beer types I used different animals and colors to represent the type of beer. For stronger types I used stronger animals. Due to time constraints I kept it at four types. This is one of the projects I’m most proud of. It was a lot of work that fortunately paid off.
